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Journal of Integrative Agriculture  2022, Vol. 21 Issue (6): 1799-1811    DOI: 10.1016/S2095-3119(21)63859-5
Special Issue: 农业经济与管理合辑Agricultural Economics and Management
Agricultural Economics and Management Advanced Online Publication | Current Issue | Archive | Adv Search |
ICT-based agricultural advisory services and nitrogen management practices: A case study of wheat production in China
DING Ji-ping1, LI Jing-han2, LIU Jia-huan3, ZHANG Wei-feng3, JIA Xiang-ping4

1 College of Economics & Management, Northwest A&F University, Yangling 712100, P.R.China

2 Knowledge Technology and Innovation Group, Wageningen University, Wageningen 6706KN, The Netherlands

3 College of Resources and Environmental Sciences, China Agricultural University, Beijing 100094, P.R.China

4 Agricultural Information Institute, Chinese Academy of Agricultural Sciences, Beijing 100081, P.R.China

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Abstract  Excessive use of nitrogen fertilizer in China and its adverse effects on agricultural production have been a national and global concern. In addition to massive public initiatives to promote sustainable farm practices, grass-rooted innovations are emerging in the niche, many of which take the forms of information and communication technologies (ICT) and digital services. This study examines the effects of ICT-based extension services provided by an entrepreneurial startup on adopting sustainable farming practices. We found no significant reduction in N-fertilizer use for wheat production. But the ICT-based services promoted farmers to adapt N-fertilizer use towards site-specific management. The business model of the entrepreneurial venture faces great challenges in becoming participatory and financially sustainable.

Keywords:  venture capital       innovations        precision farming        private-public partnerships        nitrogen management  
Received: 18 October 2021   Accepted: 17 February 2022

We acknowledge financial support from the National Natural Science Foundation of China (72003148), the Agricultural Science and Technology Innovation Program of the Chinese Academy of Agricultural Sciences (CAAS-ASTIP–2016-AII), the Chinese Universities Scientific Fund (2452020072), the National Key Research and Development Program of China (2016YFD0201303).

About author:  DING Ji-ping, E-mail:; Correspondence JIA Xiang-ping, Tel/Fax: +86-10-82107843, E-mail:

Cite this article: 

DING Ji-ping, LI Jing-han, LIU Jia-huan, ZHANG Wei-feng, JIA Xiang-ping. 2022. ICT-based agricultural advisory services and nitrogen management practices: A case study of wheat production in China. Journal of Integrative Agriculture, 21(6): 1799-1811.

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