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Journal of Integrative Agriculture  2023, Vol. 22 Issue (1): 292-305    DOI: 10.1016/j.jia.2022.11.002
Agricultural Economics and Management Advanced Online Publication | Current Issue | Archive | Adv Search |
Farmers’ precision pesticide technology adoption and its influencing factors: Evidence from apple production areas in China

YUE Meng1, LI Wen-jing1, 2, 3, JIN Shan2, CHEN Jing4, CHANG Qian4, 5, Glyn JONES2, 3, CAO Yi-ying6, YANG Gui-jun7, LI Zhen-hong8, Lynn J. FREWER2

1 College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, P.R.China

2 School of Natural and Environmental Sciences, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK

3 Institute for Agri-Food Research and Innovation, Fera Science Ltd., York YO41 1LZ, UK

4 Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences, Beijing 100081, P.R.China

5 Information Technology Research Center, Beijing Academy of Agriculture and Forestry Sciences, Beijing 100097, P.R.China

6 RSK ADAS Ltd., Helsby WA6 0AR, UK

7 Key Laboratory of Quantitative Remote Sensing in Agriculture of Ministry of Agriculture and Rural Affairs, Information Technology Research Center, Beijing Academy of Agriculture and Forestry Sciences, Beijing 100097, P.R.China

8 College of Geological Engineering and Geomatics, Chang’an University, Xi’an 710054, P.R.China

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The research aimed to understand farmers’ willingness to adopt (WTA) and willingness to pay (WTP) for precision pesticide technologies and analyzed the determinants of farmers’ decision-making.  We used a two-stage approach to consider farmers’ WTA and WTP for precision pesticide technologies.  A survey of 545 apple farmers was administered in Bohai Bay and the Loess Plateau in China.  The data were analyzed using the double-hurdle model.  The results indicated that 78.72% of respondents were willing to apply precision pesticide technologies provided by service organizations such as cooperatives and dedicated enterprises, and 69.72% were willing to buy the equipment for using precision pesticide technologies.  The results of the determinant analysis indicated that farmers’ perceived perceptions, farm scale, cooperative membership, access to digital information, and availability of financial services had significant and positive impacts on farmers’ WTA precision pesticide technologies.  Cooperative membership, technical training, and adherence to environmental regulations increased farmers’ WTP for precision pesticide technologies.  Moreover, nonlinear relationships between age, agricultural experience, and farmers’ WTA and WTP for precision pesticide technology services were found.

Keywords:  precision technologies       apple production        precision pesticides        willingness to adopt        willingness to pay  
Received: 04 April 2021   Accepted: 30 August 2022

This research was supported by the National Key Research and Development Program of China (2017YFE0122500), the UK BBSRC-Innovate UK–China Agritech Challenge Funded Project (RED-APPLE; BB/S020985/1), and the project supported by the Fundamental Research Funds for the Central Universities, China (2662022JGQD001). 

About author:  YUE Meng, E-mail:; Correspondence LI Wen-jing, E-mail:; CHEN Jing, E-mail:

Cite this article: 

YUE Meng, LI Wen-jing, JIN Shan, CHEN Jing, CHANG Qian, Glyn JONES, CAO Yi-ying, YANG Gui-jun, LI Zhen-hong, Lynn J. FREWER. 2023. Farmers’ precision pesticide technology adoption and its influencing factors: Evidence from apple production areas in China. Journal of Integrative Agriculture, 22(1): 292-305.

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