The Internet is believed to bring more technological dividends to vulnerable farmers during the green agriculture transformation.  However, this is different from the theory of skill-biased technological change, which emphasizes that individuals with higher levels of human capital and more technological endowments benefit more.  This study investigates the effects of Internet use on farmers’ adoption of integrated pest management (IPM), theoretically and empirically, based on a dataset containing 1 015 farmers in China’s Shandong Province.  By exploring the perspective of rational inattention, the reasons for the heterogeneity of the effects across farmers with different endowments, i.e., education and land size, are analyzed.  The potential endogeneity issues are addressed using the endogenous switching probit model.  The results reveal that: (1) although Internet use significantly positively affects farmers’ adoption of IPM, vulnerable farmers do not benefit more from it.  Considerable selection bias leads to an overestimation of technological dividends for vulnerable farmers; (2) different sources of technology information lead to the difference in the degree of farmers’ rational inattention toward Internet information, which plays a crucial role in the heterogeneous effect of Internet use; and (3) excessive dependence on strong-tie social network information sources entraps vulnerable farmers in information cocoons, hindering their ability to reap the benefits of Internet use fully.  Therefore, it is essential to promote services geared towards elderly-oriented Internet agricultural technology information and encourage farmers with strong Internet utilization skills to share technology information with other farmers actively.

Climate extremes, characterized by droughts and floods, have become one of the major constraints to sustainable improvement of rice productivity.  Variety choice, considered as one of the main adaptation measures, could help farmers reduce yield loss resulting from these extremes.  Based on a three-year panel survey of 1 080 Chinese rice farms in major rice producing provinces, we assume Hicksian neutral technology and employ an IV regression to estimate the average treatment effect (ATE) on rice yield for adopting stress tolerant variety, and find that farmers who adopted the stress tolerant variety on average increased rice yield by 15.5% in comparison to the non-adopters.

Food safety issues constitute an international topic discussed by many scholars. Although there is an extensive body of literature on comparisons of food safety control practices across different governance structures, these studies have been conducted mainly in terms of qualitative and descriptive analysis. In addition, little attention has been given to family farms. This study addresses the food safety control practices adopted by firms with different governance structures in China. Food safety control is expressed by the following aspects, i.e., pollution-free, green, organic, and/or geographical indication products certification, establishment of production records, and pesticide residue testing. Three types of governance structures that engage in agricultural production are distinguished: farmer cooperatives, agricultural companies, and family farms. The food safety control practices of various governance structures are investigated based on a database that comprises 600 vegetable and fruit enterprises in Zhejiang, China. The results show that (1) pesticide residue testing is adopted by the most firms, followed by products certification, and production records are adopted by the fewest firms, and (2) agricultural companies adopt more food safety control practices than family farms, while farmer cooperatives adopt the fewest food safety control practices. Governance structure features of a cooperative in terms of ownership, decision-making, and income distribution are the main reasons for the low level of food safety control in the cooperative.

In recent years, the Chinese government has highlighted the importance of adopting hog safety/quality traceability, and a growing amount of research continues to entice firms to adopt traceability systems. In this study, a survey was conducted on a sample of pig slaughtering and processing firms in Zhejiang, China through personal interviews and emails. The aim of this study was to examine the determinants of firm behavior on the implementation of voluntary traceability systems with more stringent standards and controls than those of the mandatory system in China. The results revealed that motivation based on product quality improvement, capital ability and role perception (business type) had significantly positive relationships with a firm’s voluntary traceability. Other incentives, such as operation improvement, recall risk reduction, reduced occurrence of safety issues, and technical strength were not found to be supportive in our study. This study provides an opportunity to better understand the determinants of firm behavior on voluntary traceability, particularly in light of the fact that some Chinese firms are facing the threat of criminal action for the use of illegal additives and the abuse of Clenbuterol. Policy recommendations on encouraging the implementation of pork safety voluntary traceability by hog slaughtering and processing firms are also discussed.