JIA-2022-0451 农户精准农药技术采用行为及其影响因素分析：来自中国苹果产区的证据

doi:10.1016/j.jia.2022.11.002

Journal of Integrative Agriculture ›› 2023, Vol. 22 ›› Issue (1): 292-305.DOI: 10.1016/j.jia.2022.11.002

JIA-2022-0451 农户精准农药技术采用行为及其影响因素分析：来自中国苹果产区的证据

收稿日期:2021-04-04 接受日期:2022-08-30 出版日期:2023-01-20 发布日期:2022-08-30

Farmers’ precision pesticide technology adoption and its influencing factors: Evidence from apple production areas in China

YUE Meng¹, LI Wen-jing^{1, 2, 3}, JIN Shan², CHEN Jing⁴, CHANG Qian^{4, 5}, Glyn JONES^{2, 3}, CAO Yi-ying⁶, YANG Gui-jun⁷, LI Zhen-hong⁸, Lynn J. FREWER²

¹College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, P.R.China
² School of Natural and Environmental Sciences, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK
³ Institute for Agri-Food Research and Innovation, Fera Science Ltd., York YO41 1LZ, UK
⁴ Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences, Beijing 100081, P.R.China
⁵ Information Technology Research Center, Beijing Academy of Agriculture and Forestry Sciences, Beijing 100097, P.R.China
⁶ RSK ADAS Ltd., Helsby WA6 0AR, UK
⁷ Key Laboratory of Quantitative Remote Sensing in Agriculture of Ministry of Agriculture and Rural Affairs, Information Technology Research Center, Beijing Academy of Agriculture and Forestry Sciences, Beijing 100097, P.R.China
⁸College of Geological Engineering and Geomatics, Chang’an University, Xi’an 710054, P.R.China

Received:2021-04-04 Accepted:2022-08-30 Online:2023-01-20 Published:2022-08-30
About author:YUE Meng, E-mail: yuemeng_tgwork@126.com; Correspondence LI Wen-jing, E-mail: liwenjing@mail.hzau.edu.cn; CHEN Jing, E-mail: chenjing@caas.cn
Supported by:
This research was supported by the National Key Research and Development Program of China (2017YFE0122500), the UK BBSRC-Innovate UK–China Agritech Challenge Funded Project (RED-APPLE; BB/S020985/1), and the project supported by the Fundamental Research Funds for the Central Universities, China (2662022JGQD001).

摘要/Abstract

摘要：

利用渤海湾和黄土高原地区545名苹果种植户的微观数据，运用Double-hurdle模型，本文实证分析影响农户精准农药技术的采纳意愿和支付意愿的因素。结果表明，78.72%的农户表示，愿意采纳由合作社、专业企业等服务机构提供精准农药技术服务；69.72%的农户表示愿意购买精准农药技术设备。同时，农户感知、农场规模、是否加入合作社、数字信息获取和金融服务可获得性对农户精准农药技术的采纳意愿具有显著的正向影响。而合作成员、技术培训和环境法规则显影响农户精确农药技术的支付意愿，年龄、农业经验与农户精准农药技术服务的采纳意愿和支付意愿之间存在非线性关系。

Abstract:

The research aimed to understand farmers’ willingness to adopt (WTA) and willingness to pay (WTP) for precision pesticide technologies and analyzed the determinants of farmers’ decision-making. We used a two-stage approach to consider farmers’ WTA and WTP for precision pesticide technologies. A survey of 545 apple farmers was administered in Bohai Bay and the Loess Plateau in China. The data were analyzed using the double-hurdle model. The results indicated that 78.72% of respondents were willing to apply precision pesticide technologies provided by service organizations such as cooperatives and dedicated enterprises, and 69.72% were willing to buy the equipment for using precision pesticide technologies. The results of the determinant analysis indicated that farmers’ perceived perceptions, farm scale, cooperative membership, access to digital information, and availability of financial services had significant and positive impacts on farmers’ WTA precision pesticide technologies. Cooperative membership, technical training, and adherence to environmental regulations increased farmers’ WTP for precision pesticide technologies. Moreover, nonlinear relationships between age, agricultural experience, and farmers’ WTA and WTP for precision pesticide technology services were found.

Key words: precision technologies , apple production , precision pesticides , willingness to adopt , willingness to pay

. JIA-2022-0451 农户精准农药技术采用行为及其影响因素分析：来自中国苹果产区的证据[J]. Journal of Integrative Agriculture, 2023, 22(1): 292-305.

YUE Meng, LI Wen-jing, JIN Shan, CHEN Jing, CHANG Qian, Glyn JONES, CAO Yi-ying, YANG Gui-jun, LI Zhen-hong, Lynn J. FREWER. Farmers’ precision pesticide technology adoption and its influencing factors: Evidence from apple production areas in China[J]. Journal of Integrative Agriculture, 2023, 22(1): 292-305.

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JIA-2022-0451 农户精准农药技术采用行为及其影响因素分析：来自中国苹果产区的证据

Farmers’ precision pesticide technology adoption and its influencing factors: Evidence from apple production areas in China

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