Excessive nitrogen (N) fertilization of high value horticultural crops is a common problem that not only increases the cost to farmers, but also negatively affects crop growth and the environment.  A three-year field experiment was conducted in an intensive kiwifruit orchard in Shaanxi Province, China to compare the effects of reduced N fertilization applied as urea (U), and controlled release urea (CRU) on the N nutrition of kiwi vines, fruit yield and quality, and nitrate-N accumulation in the soil profile.  The three treatments included a conventional N application rate (CF-U, 900 kg N ha^–1 yr^–1 as urea), two reduced N fertilization treatments where the amount of N fertilizer applied as U and CRU was reduced by 25% in 2013 and 2014, and by 45% in 2015.  The 25 and 45% reduced N treatments had no adverse effects on the N concentrations in leaves and pruning branches and the fruit yield and quality of kiwi vines.  However, they significantly enhanced the partial factor productivity of applied N (PFP_N) and the economic benefits, and reduced nitrate accumulation in the 0–200 cm soil profile.  The same benefits of reduced N fertilization were observed for both the U and CRU treatments, but the CRU treatment had the added benefit of decreasing the loss of nitrate through leaching.  We concluded that the current level of N fertilization in kiwi orchards is very excessive, and reducing the N fertilizer rate by 25–45% could not only guarantee fruit yield, but also reduce N accumulation and loss.