Journal of Integrative Agriculture ›› 2013, Vol. 12 ›› Issue (6): 1112-1121.DOI: 10.1016/S2095-3119(13)60330-5

• 论文 • 上一篇    

Identification of Behavior of Voluntary Traceability and Analysis of Its Determinants: A Case Study of Hog Slaughtering and Processing Firms in Zhejiang Province, China

 ZHOU Jie-hong, YAN Zhen , LIU Qing-yu   

  1. Center for Agricultural and Rural Development, Zhejiang University, Hangzhou 310058, P.R.China
  • 收稿日期:2012-06-05 出版日期:2013-06-01 发布日期:2013-06-09
  • 通讯作者: Correspondence ZHOU Jie-hong, Tel: +86-571-88981488, Fax: +86-571-88981488, E-mail: runzhou@zju.edu.cn
  • 基金资助:

    We are also grateful for support from the National Natural Science Foundation of China (71273234), the Development of Chinese Farmer Cooperatives under Globalization: Operation Pattern, Governance Structure, and Comparative Analysis under National Natural Science Foundation of China (71020107028), Zhejiang Provincial Natural Science Foundation of China (LZ12G03003), and Extending Agricultural Standardization and Study on the Management System of Agricultural Product Quality and Safety under Key Project of Zhejiang Provincial Government Office for the Coordination of Agricultural Product Safety.

Identification of Behavior of Voluntary Traceability and Analysis of Its Determinants: A Case Study of Hog Slaughtering and Processing Firms in Zhejiang Province, China

 ZHOU Jie-hong, YAN Zhen , LIU Qing-yu   

  1. Center for Agricultural and Rural Development, Zhejiang University, Hangzhou 310058, P.R.China
  • Received:2012-06-05 Online:2013-06-01 Published:2013-06-09
  • Contact: Correspondence ZHOU Jie-hong, Tel: +86-571-88981488, Fax: +86-571-88981488, E-mail: runzhou@zju.edu.cn
  • Supported by:

    We are also grateful for support from the National Natural Science Foundation of China (71273234), the Development of Chinese Farmer Cooperatives under Globalization: Operation Pattern, Governance Structure, and Comparative Analysis under National Natural Science Foundation of China (71020107028), Zhejiang Provincial Natural Science Foundation of China (LZ12G03003), and Extending Agricultural Standardization and Study on the Management System of Agricultural Product Quality and Safety under Key Project of Zhejiang Provincial Government Office for the Coordination of Agricultural Product Safety.

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摘要： In recent years, the Chinese government has highlighted the importance of adopting hog safety/quality traceability, and a growing amount of research continues to entice firms to adopt traceability systems. In this study, a survey was conducted on a sample of pig slaughtering and processing firms in Zhejiang, China through personal interviews and emails. The aim of this study was to examine the determinants of firm behavior on the implementation of voluntary traceability systems with more stringent standards and controls than those of the mandatory system in China. The results revealed that motivation based on product quality improvement, capital ability and role perception (business type) had significantly positive relationships with a firm’s voluntary traceability. Other incentives, such as operation improvement, recall risk reduction, reduced occurrence of safety issues, and technical strength were not found to be supportive in our study. This study provides an opportunity to better understand the determinants of firm behavior on voluntary traceability, particularly in light of the fact that some Chinese firms are facing the threat of criminal action for the use of illegal additives and the abuse of Clenbuterol. Policy recommendations on encouraging the implementation of pork safety voluntary traceability by hog slaughtering and processing firms are also discussed.

关键词: voluntary traceable behavior , product quality improvement , capital ability , role perception , hog slaughtering and processing firm

Abstract: In recent years, the Chinese government has highlighted the importance of adopting hog safety/quality traceability, and a growing amount of research continues to entice firms to adopt traceability systems. In this study, a survey was conducted on a sample of pig slaughtering and processing firms in Zhejiang, China through personal interviews and emails. The aim of this study was to examine the determinants of firm behavior on the implementation of voluntary traceability systems with more stringent standards and controls than those of the mandatory system in China. The results revealed that motivation based on product quality improvement, capital ability and role perception (business type) had significantly positive relationships with a firm’s voluntary traceability. Other incentives, such as operation improvement, recall risk reduction, reduced occurrence of safety issues, and technical strength were not found to be supportive in our study. This study provides an opportunity to better understand the determinants of firm behavior on voluntary traceability, particularly in light of the fact that some Chinese firms are facing the threat of criminal action for the use of illegal additives and the abuse of Clenbuterol. Policy recommendations on encouraging the implementation of pork safety voluntary traceability by hog slaughtering and processing firms are also discussed.

Key words: voluntary traceable behavior , product quality improvement , capital ability , role perception , hog slaughtering and processing firm